SS JEWELRY CO.
Price and Service
 3-4 NORTHWEST DR. FARMINGDALE, NY 11735
PHONE: 516-845-1332  FAX 917-463-1638  TOLL FREE  877-SANDSJEWEL
 Sales : gold@ssjewels.com

ARE YOU HAVING TROUBLE DECIDING WHAT A DIAMOND LOOKS LIKE WITH THE DIFFERENT PERCENTAGES THAT YOU KEEP READING ABOUT? WELL WE ARE GOING TO SHOW YOU SO YOU WILL KNOW FOR YOURSELF. DO YOUR HOMEWORK AND YOU WILL BE ABLE TO MAKE AN INFORMED DECISION.  I HOPE THESE PICTURES AND WHAT THEY SHOW WILL HELP YOU SORT OUT WHAT IS RIGHT AND WRONG.   DON’T TAKE ANYONE’S WORD FOR IT.

BELOW ARE PICTURES OF 2 DIFFERENT DIAMONDS ONE WITH A 66% TABLE AND ONE WITH A 58% TABLE. CAN YOU TELL THE DIFFERENCE? THEY ARE BOTH VERY BRILLIANT, HOW CAN THAT BE? WITH ALL OTHER THINGS BEING EQUAL, THE TABLE SIZE DOES NOT MEAN A DIAMOND CANNOT BE CUT NICE AND LOOK JUST AS BRILLIANT. AGAIN, READ THIS ARTICLE BY THE PRESIDENT OF GIA WHO HAS STATED THAT AFTER YEARS OF STUDY, THEY HAVE YET TO PROVE THAT AN “IDEAL” CUT IS A BETTER CUT THAN EVERY THING ELSE. SO WHICH ONE HAS THE BIG TABLE?  EMAIL US FOR THE ANSWER.

THIS NEXT PICTURE IS OF 2 DIFFERENT DIAMONDS THAT HAVE THE SAME SIZE TABLE BUT ONE HAS A 66% DEPTH AND THE OTHER HAS A 60% TABLE. BOTH HAVE A 59% TABLE SO ONE SHOULD BE AN “IDEAL” CUT AND THE OTHER NOT. CAN YOU TELL WHICH ONE IS WHICH?  THE POINT HERE AGAIN, JUST BECAUSE THE DEPTH IS NOT 60%, IT DOESN’T MEAN THE DIAMOND IS NOT BRILLIANT, OR A POOR CUT. THE PRICE DIFFERENCE BETWEEN THESE 2 STONES COULD BE HUNDREDS OF DOLLARS, CAN YOU SEE A DIFFERENCE THAT WOULD MAKE YOU SPEND MORE FOR ONE THAN THE OTHER? FOR THE CORRECT ANSWER, PLEASE EMAIL US.

FINALLY WE GET TO FLUORESCENCE, BELOW ARE 2 SETS OF PICTURES OF THE SAME DIAMONDS. THE FIRST SET IS UNDER AN ULTRAVIOLET LIGHT. YOU CAN SEE THE ONE ON THE LEFT TURNED BLUE, THE ONE ON THE RIGHT DID NOT  DO ANYTHING.  NOW, LOOK AT THE 2 DIAMONDS IN THE BOTTOM PICTURE, THAT IS BOTH STONES AT NORMAL VIEW. CAN YOU SEE A DIFFERENCE BETWEEN THE 2 STONES? THEY ARE BOTH JUST AS BRILLIANT AS EACH OTHER. THE POINT IS THAT THE DIAMOND WITH STRONG BLUE FLUORESCENCE DOESN’T LOOK ANY DIFFERENT THAN  A DIAMOND WITH NO FLUOR. AT NORMAL LIGHT AND IT DOES NOT HAVE TO EFFECT A DIAMONDS BRILLIANCE.  EACH STONE IS DIFFERENT BUT THERE IS NO RULE THAT JUST BECAUSE A DIAMOND HAS FLUORESCENCE IT IS NOT AS BRILLIANT AS ONE WITHOUT.

HOW TO ORDER
Choose the loose diamond that you want from our 3 sections. You can get a Round or Fancy shaped diamond from our specials lists, or choose from our extensive Database.
After you have found a diamond, you can then look for the ring that you have dreamed of owning. We have an large selection of fine quality diamond and gold or platinum engagement ring mountings.  You can choose one that is in stock and ready to go, or have a handmade ring made to your exact specifications. We have an expert jewelry staff on premises and no job is too big or small.

When you have found what you want, you can use our order form or you can call and speak to one of our expert diamond associates to help you through this process.

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